Go-to-Market Strategy Workshop @HKSTP

On June 19th 2023, the MIT Node hosted a half-day training event on go-to-market strategy for 10 startup teams at the Hong Kong Science and Technology Park (HKSTP). The training aimed to provide the startup teams with valuable insights and practical knowledge on developing a successful go-to-market strategy. The training session covered a range of topics, including value proposition, market analysis and customer segmentation. The event also featured interactive sessions and case studies to help participants better understand the concepts being discussed.

Following the training session, 6 HKSTP startup teams also met with the MIT Node team in a 1-on-1 consultation session on zoom to receive personalized advice and guidance on their go-to-market strategies. The consultation sessions provided the teams with an opportunity to discuss their specific challenges and receive feedback on their plans.

Overall, the event was well-received by the participants, who found the training session to be very informative and valuable. The consultation sessions were also highly appreciated, as they provided the teams with actionable advice on how to approach the customer acquisition process unique to their startup.